Pepsi | Cavalcade of Awesome

Archive for the Pepsi Category

Pepsi modifies its Globe logo and soda packaging

Posted in advertising, Coca Cola, Pepsi, pop culture, soda with tags advertising, Mountain Dew, Pepsi, soda, sodapalooza on November 12, 2008 by Paxton

I was surfing around some of my favorite soda websites several months ago and I saw that Pepsi was planning a “change up” with its logo and labels. Soda companies usually do this every few years to “freshen up” their image. It’s fairly common and many times you hardly notice the change until years later when you compare the designs side-by-side. This obviously interested me so I waited for graphical proof that this was going to happen. The pictures finally showed up several weeks ago but I’ve been busy with AWESOME-tober-fest so now I can finally bring you the goods on Pepsi’s new image.

Now, the picture to the left of “The Hoff” dry humping the top of a Pepsi bottle is NOT a part of the new branding. Hasselhoff as the new face of Pepsi would be like the Fisher Space Pen, strawberry flavored Cheetos or Jessica Biel’s body; awesome beyond human comprehension. Words couldn’t begin to describe the jaw dropping bad ass that would be unleashed on the unsuspecting soda drinking public. However, it’s only happening in Europe because, for some reason, America doesn’t embrace Mr. Knight anymore like they do abroad. But I think he’s making a mini-comeback with America’s Got Talent and recent roles in movies like Click, Anaconda III and the new Knight Rider tv show.

But, enough about DH. I could ramble on about “His Hoffness” for four or five blog articles and not begin to scratch the surface of his gleaming kick-assitude (yes, I said kick-assitude. WHAT. UP.). Instead let’s get back to talking about Pepsi’s new logo design. The current logo is the red and blue globe seen below.

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AWESOME-tober-fest 2008!! I review gallons of Halloween sodas

Posted in AWESOME-tober-fest, Halloween, holiday, Jones Soda, Mountain Dew, Pepsi, soda with tags AWESOME-tober-fest, AWESOME-tober-fest 2008, Halloween, holiday, Jones Soda, Mountain Dew, Pepsi, soda, sodapalooza on October 1, 2008 by Paxton

Happy October, everyone. How crazy is it that it’s October 2008 already? I can’t even believe it. It’s like I was watching an episode of Grey’s Anatomy with my wife back in January and seeing Meredith and McDreamy break up, have sex, get back together, stop having sex, then completely ignore each other, AGAIN, put me to sleep, Rip Van Winkle-style, for 6 months. I got some catching up to do.

Anyway, now that I’m back, get ready for some hardcore AWESOME to come flying at your eyes like Moe Howard and his index finger. Stand back and bask in the warm glow of your monitor and let the rays of unfiltered BAD-ASS flow from it into you. No need to fear, AWESOME-tober-fest is here. That’s right, October has begun, and with it brings the first of three themed months on the Cavalcade of Awesome. I love the final three months of the year. I theme the blog for each month. October is Halloween. November is Thanksgiving, or just fall in general. December is glorious, glorious Christmas. As you can see, I’ve done some redecorating for Halloween. The decorations are up, what do you think?

The new blog banner up top is an homage to a specific Halloween item I will be reviewing later this month. It’s something I’ve loved from my youth and just recently acquired thanks to eBay. From my October blogs of LAST year I’ve been wanting to find and review the items I’m currently speaking of but was unable to find any. I finally have them and will unleash them on you unsuspecting readers later on. I’d do it now, but I haven’t actually written the review. Besides, it’ll work better closer to Halloween.

Anywho, today I’m looking at Halloween sodas. Several have been released over the years, so I thought I’d take a look at a few. Some are old, some are new, let’s see if any made me spew. LOL…that was so awesome that I got that to rhyme. You may as well stop reading now because the article doesn’t get any better than that. Seriously, that was the pinnacle of this article. You have been warned, I can’t top that.

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New Mountain Dew flavor decided by the people; And the people, are wrong!

Posted in Mountain Dew, Pepsi, pop culture, retail, soda, websites with tags Mountain Dew, Pepsi, soda, sodapalooza on August 22, 2008 by Paxton

I’m sure everyone by now has tried the three test flavors of Mt Dew; Supernova, Revolution and Voltage. I mentioned them at the bottom of an article back in May. Pepsi released the three flavors and promoted a contest where people would try all three flavors and then vote for their favorite. Each flavor was designed based on people logging into the Dewmocracy website, playing a game, and deciding what types of flavor extensions they would like to see. After testing the flavors, the people would log back into Dewmocracy.com and vote for their favorite. Well the flavor battle was waged and it was a tough battle indeed. Since the people would decide the outcome, propaganda and campaign posters and images promoting certain flavors were put up everywhere.

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(Un)Happy iPhone Friday + Pepsi Blue Hawaii!!

Posted in Apple, iPhone, Pepsi, pop culture, reviews, soda, technology with tags Apple, iPhone, Japan, Pepsi, soda, sodapalooza, technology on July 11, 2008 by Paxton

Just over a year ago I wrote an article discussing the release of iPhone version UNO plus two crazy Japanese items; Pepsi Ice Cucumber and Garlic Seafood Pringles. In what I believed to be a fortuitous situation, today I was supposed to acquire the newest version of the iPhone to go along with the new Pepsi summer release in Japan, Pepsi Blue Hawaii. It was going to be glorious. I could shadow that article from 6/29/2007 and review both of these items today. So I went to my local AT&T store to verify that the planets were all aligned (Pluto included, screw you scientists!!) and that AT&T was ready to toss me that touch-screen slab of AWESOME (aka iPhone) much like The Lady in the Lake did for Arthur and his Excalibur. Instead I found out that I can’t get the subsidized price, $299 for the 16Gb, until August 9th. If I want to get the iPhone today, I’d have to pay the full price, $499. $499 bucks?! Who am I, Rockefeller? So I have to wait 4 more weeks to be completed in body and soul. Until then, I have to look longingly at Engadget.com and try not to cry as it posts story after story of people buying the new iPhone 3G. Thanks a lot suits at AT&T and your stupid upgrade “rules”!!!

Anyway, while at the AT&T store the other night I took the opportunity to get my wife a new phone. She has been resisting this for months (nay, YEARS) because she loves her little phone she is currently using. I don’t know why. It’s an eyesore. It’s the cell phone equivalent of an abacus. It’s embarrassing to a tech/gadget guy like myself she carries this thing around. Seriously, this phone is so old it’s powered by a steam engine. You have to start it by turning a tiny crank on the side like one of those ancient farm tractors. Despite all of this and my constant badgering, she wouldn’t get rid of it. I mean, the thing didn’t even have a speakerphone. That’s right, NO SPEAKERPHONE!! I mean, what are we, in the Dark Ages?! She had some insane fascination with it. Well, this past weekend she flushed it down the toilet while at her uncle’s house in New Mexico. And to answer the question I always get, no, she wasn’t drunk (yet). Needless to say, this made me very happy. First thing through my mind? “YES!!!!!!” First thing I said to her? “Awwww, hunny, I’m sorry.” What surprises me about the “flushing incident” is that the phone itself didn’t get stuck in the hole, it actually went down the pipes. Her uncle is going to have a wicked plumbing bill soon. They even tried to call it to see if they could hear it ring. LOL…yes, they were actually calling the phone like it was lost in the couch cushions, not body surfing it’s way to the Rio Grande via Albuquerque’s metropolitan sewer system. I’m dying laughing thinking about it right now and I’ve heard the story three times. My wife, what a mess.

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Indiana Jones invades the Supermarket and more!!

Posted in food, Mountain Dew, movies, Pepsi, pop culture, retail, reviews, soda, Supermarket with tags Indiana Jones, Mountain Dew, Pepsi, soda on May 22, 2008 by Paxton

Piggly Wiggly Well, the inaugural post to the newly branded Cavalcade of Awesome will be one of my favorite types of posts, a rundown of some cool stuff I found at the Supermaket these past few weeks. You should all know by now that I love perusing retail shops and grocery stores for cool product. I’m a sucker for a cool movie promotion, so I especially enjoy food/snack items that are branded with the promotion of an upcoming movie. This usually only happens with action or comic book movies, but that makes it all the better. Surprisingly, you won’t see a movie like 27 Dresses get its own box of cereal (and that’s a shame). But you will see Indiana Jones get one.

You can check out some of my earlier finds here and here. I also enjoy looking for new flavors of candy, cereal, ice cream and soda. All of these really get me excited, so I’ll show you some of the kick ass stuff I’ve been finding the last few weeks.

You can tell the summer movie season is coming. More specifically you know that Indiana Jones and the Kingdom of the Crystal Skull opens today, mainly because they have been hyping the crap out of it the last few weeks. And in typical George Lucas fashion, the movie’s images are posted all over products you can find in the store (e.g. Indy Jones cereal above). Indy’s visage has also been slapped all over packages of M&Ms. They even created a new flavor for Indy, Mint Crisp. Here are some of the Indiana Jones M&Ms packages you can currently find on store shelves (click the images to see them larger on my Flickr photostream).

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