Archive for Mountain Dew

Pepsi Patio: The little known origin of Diet Pepsi

Posted in Mountain Dew, Pepsi, pop culture, soda, TV shows with tags , , , , on September 1, 2009 by Paxton

Sodapalooza

I was watching the season 3 premier of Mad Men a few weeks ago and one of Sterling-Cooper’s big new clients is Pepsi Cola and a “new” soft drink called Patio (I put new in quotes because the show takes place in 1962-1963). I thought the Mad Men writers were making this soda up because I’d never heard of it before.  Naturally, being the soda enthusiast (ie, “dork”) that I am, I had to look it up.  Lo and behold, Patio actually existed and was, in fact, released by Pepsi Cola as their first diet soda offering.

Pepsi Patio(via USASoda.com)

Pepsi released Patio in 1963 as a response to Diet Rite cola, which was the very first “diet cola” on the market.  In the ’60s, housewives were becoming more and more health and diet conscious so these diet sodas were becoming more and more popular. Patio was Pepsi’s entry into this growth market.

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Pepsi modifies its Globe logo and soda packaging

Posted in advertising, Coca Cola, Pepsi, pop culture, soda with tags , , , , on November 12, 2008 by Paxton

Sodapalooza

Hasselhoff and PepsiI was surfing around some of my favorite soda websites several months ago and I saw that Pepsi was planning a “change up” with its logo and labels.  Soda companies usually do this every few years to “freshen up” their image.  It’s fairly common and many times you hardly notice the change until years later when you compare the designs side-by-side. This obviously interested me so I waited for graphical proof that this was going to happen. The pictures finally showed up several weeks ago but I’ve been busy with AWESOME-tober-fest so now I can finally bring you the goods on Pepsi’s new image.

Now, the picture to the left of “The Hoff” dry humping the top of a Pepsi bottle is NOT a part of the new branding.  Hasselhoff as the new face of Pepsi would be like the Fisher Space Pen, strawberry flavored Cheetos or Jessica Biel’s body; awesome beyond human comprehension.  Words couldn’t begin to describe the jaw dropping bad ass that would be unleashed on the unsuspecting soda drinking public.  However, it’s only happening in Europe because, for some reason, America doesn’t embrace Mr. Knight anymore like they do abroad.  But I think he’s making a mini-comeback with America’s Got Talent and recent roles in movies like Click, Anaconda III and the new Knight Rider tv show.

But, enough about DH.  I could ramble on about “His Hoffness” for four or five blog articles and not begin to scratch the surface of his gleaming kick-assitude (yes, I said kick-assitude.  WHAT.  UP.).  Instead let’s get back to talking about Pepsi’s new logo design.  The current logo is the red and blue globe seen below.

Current Pepsi Glode

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AWESOME-tober-fest 2008!! I review gallons of Halloween sodas

Posted in AWESOME-tober-fest, Halloween, holiday, Jones Soda, Mountain Dew, Pepsi, soda with tags , , , , , , , , on October 1, 2008 by Paxton

Awesometoberfest banner

Happy October, everyone.  How crazy is it that it’s October 2008 already?  I can’t even believe it.  It’s like I was watching an episode of Grey’s Anatomy with my wife back in January and seeing Meredith and McDreamy break up, have sex, get back together, stop having sex, then completely ignore each other, AGAIN, put me to sleep, Rip Van Winkle-style, for 6 months.   I got some catching up to do.

Anyway, now that I’m back, get ready for some hardcore AWESOME to come flying at your eyes like Moe Howard and his index finger.  Stand back and bask in the warm glow of your monitor and let the rays of unfiltered BAD-ASS flow from it into you. No need to fear, AWESOME-tober-fest is here. That’s right, October has begun, and with it brings the first of three themed months on the Cavalcade of Awesome. I love the final three months of the year. I theme the blog for each month. October is Halloween. November is Thanksgiving, or just fall in general. December is glorious, glorious Christmas.  As you can see, I’ve done some redecorating for Halloween.  The decorations are up, what do you think?

The new blog banner up top is an homage to a specific Halloween item I will be reviewing later this month.  It’s something I’ve loved from my youth and just recently acquired thanks to eBay.  From my October blogs of LAST year I’ve been wanting to find and review the items I’m currently speaking of but was unable to find any.  I finally have them and will unleash them on you unsuspecting readers later on.  I’d do it now, but I haven’t actually written the review.  Besides, it’ll work better closer to Halloween.

Anywho, today I’m looking at Halloween sodas.  Several have been released over the years, so I thought I’d take a look at a few.  Some are old, some are new, let’s see if any made me spew.  LOL…that was so awesome that I got that to rhyme.  You may as well stop reading now because the article doesn’t get any better than that.  Seriously, that was the pinnacle of this article.  You have been warned, I can’t top that.

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New Mountain Dew flavor decided by the people; And the people, are wrong!

Posted in Mountain Dew, Pepsi, pop culture, retail, soda, websites with tags , , , on August 22, 2008 by Paxton

Sodapalooza

I’m sure everyone by now has tried the three test flavors of Mt Dew; Supernova, Revolution and Voltage. I mentioned them at the bottom of an article back in May.  Pepsi released the three flavors and promoted a contest where people would try all three flavors and then vote for their favorite. Each flavor was designed based on people logging into the Dewmocracy website, playing a game, and deciding what types of flavor extensions they would like to see. After testing the flavors, the people would log back into Dewmocracy.com and vote for their favorite.  Well the flavor battle was waged and it was a tough battle indeed.  Since the people would decide the outcome, propaganda and campaign posters and images promoting certain flavors were put up everywhere.

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Indiana Jones invades the Supermarket and more!!

Posted in food, Mountain Dew, movies, Pepsi, pop culture, retail, reviews, soda, Supermarket with tags , , , on May 22, 2008 by Paxton

Piggly WigglyWell, the inaugural post to the newly branded Cavalcade of Awesome will be one of my favorite types of posts, a rundown of some cool stuff I found at the Supermaket these past few weeks. You should all know by now that I love perusing retail shops and grocery stores for cool product. I’m a sucker for a cool movie promotion, so I especially enjoy food/snack items that are branded with the promotion of an upcoming movie. This usually only happens with action or comic book movies, but that makes it all the better. Surprisingly, you won’t see a movie like 27 Dresses get its own box of cereal (and that’s a shame). But you will see Indiana Jones get one.

You can check out some of my earlier finds here and here. I also enjoy looking for new flavors of candy, cereal, ice cream and soda. All of these really get me excited, so I’ll show you some of the kick ass stuff I’ve been finding the last few weeks.

You can tell the summer movie season is coming. More specifically you know that Indiana Jones and the Kingdom of the Crystal Skull opens today, mainly because they have been hyping the crap out of it the last few weeks. And in typical George Lucas fashion, the movie’s images are posted all over products you can find in the store (e.g. Indy Jones cereal above). Indy’s visage has also been slapped all over packages of M&Ms. They even created a new flavor for Indy, Mint Crisp. Here are some of the Indiana Jones M&Ms packages you can currently find on store shelves (click the images to see them larger on my Flickr photostream).

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