Archive for Mountain Dew

Mt Dew Pitch Black to return in 2011

Posted in Mountain Dew, Pepsi, pop culture, soda with tags , , , , on March 14, 2011 by Paxton

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Mt Dew Pitch Black returns

Yes, according to Mt Dew on Facebook, the fan favorite Mt Dew Pitch Black from Halloween 2004 is returning to store shelves in 2011.  Being a soda dork this, for me, is like the announcement of another Back to the Future movie or The Fat Boys releasing a new album.  This is EPIC.

I reviewed all three of the different iterations of Mt Dew Pitch black in my AWESOME-tober-fest 2008 article here.

Here are some pics of the original Pitch Black:

Mt Dew Pitch Black fridge pack
Box from a 12 pack of Pitch Black cans

Mt Dew Pitch Black label
Label from a 20oz bottle of Pitch Black.

Mt Dew Pitch Black Freeze
ICEE version of Mt Dew Pitch Black sold in Target during Halloween 2007.

Mt Dew Pitch Black caffeine Free(via xpectations)
The fairly rare Canadian Pitch Black which was caffeine free. The Pitch Black in the states, as far as I know, was not offered without caffeine.

Mt Dew Pitch Black lip balm(via Valeri-DBF)
Mt Dew Pitch Black as a lip balm. For the last few years, this was the only way you could get Pitch Black. Notice that it uses the newer Mt Dew logo (well, newer than the 2004 cans and bottles).

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Reviews of 5 brand new sodas in stores now

Posted in Mountain Dew, Pepsi, reviews, soda with tags , , , , on April 27, 2010 by Paxton

Sodapalooza

There have been some new soda flavor releases recently. I’ve picked up a bunch of them and I’m going to review them for you right now.

Mt Dew is back doing the whole Dewmocracy voting thing. If you remember, back in 2008 Mountain Dew released three test market flavors nationwide (SuperNova, Voltage and Revolution) and had people vote on which one became the new permanent Mt Dew flavor.  This resulted in Mt Dew Voltage winning a permanent spot on the nation’s shelves.  Well, Mt Dew is doing this whole thing again with three new flavors for us to try and vote on.  They were released to stores this April and they are Mt Dew Distortion, Mt Dew White Out and Mt Dew Typhoon.  Let’s see if they are any good.

Mt Dew Distortion
Mt Dew Distortion – This flavor is a lime-blasted Mt Dew. The taste is very similar to the Taco Bell exclusive Mt Dew Baja Blast.  This Dew is a little bit more bitter on the aftertaste than Baja Blast, mainly because Baja Blast has pineapple in its flavor to tone that down.  I like lime, I like Mt Dew, so I like this flavor.  However, the coloring and label are too similar to the original Dew and it doesn’t stand out enough for me.  A good flavor that may get lost in the shuffle.

Mt Dew White Out
Mt Dew White Out – Unlike Distortion, this flavor does stand out.  The bright white and blue packaging and disconcertingly white liquid color make this stand out from the drink cooler in every way. How is the taste? Well, it’s labeled as a “smooth citrus” Dew and it doesn’t lie, it is definitely smooth tasting. A light, sweet Dew with very little aftertaste.  I’m just wondering how this smooth citrus is different than the regular Dew citrus? Once again, confusion with the existing brand.  I can see this getting votes on it’s mild taste and eye-catching design.

Mt Dew Typhoon
Mt Dew Typhoon – This is a tropical Punch infused Mountain Dew.  I love the blue/red color combination and the bright red liquid color (but, that too is very similar to Mt Dew Code Red).    The taste is very good.  It has a nice fruit punch flavor that works well with the normal Mt Dew citrus.  The taste actually reminds me of the limited edition Halo 3 Mt Dew Game Fuel from 2008.  I would say that this is my favorite flavor so far, with White Out second and Distortion a close third.  However, unless they make these in diet, I really won’t be drinking them.  Which is a shame, because I like all three of these flavors.  I actually think all of these flavors are much better than the Diet Mt Dew UltraViolet they released last fall.  If they made any of these in diet I would regularly drink it.

So, how’s the voting going?  If you go to Dewmocracy.com, you can see an up to date map by state of the results.
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Mt Dew begins voting again for three new flavors

Posted in Mountain Dew, Pepsi, soda with tags , , , on February 8, 2010 by Paxton

Sodapalooza

Dewmocracy logo

Back in 2008, Mountain Dew held a promotion called Dewmocracy.  People would visit the Dewmocracy website, play games, choose different flavors to be mixed into Mt Dew, and the hordes would then vote on the best sounding Mt Dew mix.  After the top three flavor combinations were tallied, logo and packaging designs were developed.  Then, all three sodas were revealed to the public in April 2008.  People bought the three sodas, tasted them, then went back to the Dewmocracy website to vote on their favorite.

The three flavors everyone was voting on were Mt Dew Supernova (Strawberry-Melon), Mt Dew Revolution (Wild Berry) and Mt Dew Voltage (Raspberry-Citrus).

Dewmocracy

Then, the winner of the contest was revealed in August 2008 to be Mt Dew Voltage. Not my favorite of the three, but it wasn’t my least favorite.

Mt Dew Voltage wins

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Pepsi Patio: The little known origin of Diet Pepsi

Posted in Mountain Dew, Pepsi, pop culture, soda, TV shows with tags , , , , on September 1, 2009 by Paxton

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I was watching the season 3 premier of Mad Men a few weeks ago and one of Sterling-Cooper’s big new clients is Pepsi Cola and a “new” soft drink called Patio (I put new in quotes because the show takes place in 1962-1963). I thought the Mad Men writers were making this soda up because I’d never heard of it before.  Naturally, being the soda enthusiast (ie, “dork”) that I am, I had to look it up.  Lo and behold, Patio actually existed and was, in fact, released by Pepsi Cola as their first diet soda offering.

Pepsi Patio(via USASoda.com)

Pepsi released Patio in 1963 as a response to Diet Rite cola, which was the very first “diet cola” on the market.  In the ’60s, housewives were becoming more and more health and diet conscious so these diet sodas were becoming more and more popular. Patio was Pepsi’s entry into this growth market.

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Pepsi modifies its Globe logo and soda packaging

Posted in advertising, Coca Cola, Pepsi, pop culture, soda with tags , , , , on November 12, 2008 by Paxton

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Hasselhoff and PepsiI was surfing around some of my favorite soda websites several months ago and I saw that Pepsi was planning a “change up” with its logo and labels.  Soda companies usually do this every few years to “freshen up” their image.  It’s fairly common and many times you hardly notice the change until years later when you compare the designs side-by-side. This obviously interested me so I waited for graphical proof that this was going to happen. The pictures finally showed up several weeks ago but I’ve been busy with AWESOME-tober-fest so now I can finally bring you the goods on Pepsi’s new image.

Now, the picture to the left of “The Hoff” dry humping the top of a Pepsi bottle is NOT a part of the new branding.  Hasselhoff as the new face of Pepsi would be like the Fisher Space Pen, strawberry flavored Cheetos or Jessica Biel’s body; awesome beyond human comprehension.  Words couldn’t begin to describe the jaw dropping bad ass that would be unleashed on the unsuspecting soda drinking public.  However, it’s only happening in Europe because, for some reason, America doesn’t embrace Mr. Knight anymore like they do abroad.  But I think he’s making a mini-comeback with America’s Got Talent and recent roles in movies like Click, Anaconda III and the new Knight Rider tv show.

But, enough about DH.  I could ramble on about “His Hoffness” for four or five blog articles and not begin to scratch the surface of his gleaming kick-assitude (yes, I said kick-assitude.  WHAT.  UP.).  Instead let’s get back to talking about Pepsi’s new logo design.  The current logo is the red and blue globe seen below.

Current Pepsi Glode

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AWESOME-tober-fest 2008!! I review gallons of Halloween sodas

Posted in AWESOME-tober-fest, Halloween, holiday, Jones Soda, Mountain Dew, Pepsi, soda with tags , , , , , , , , on October 1, 2008 by Paxton

Awesometoberfest banner

Happy October, everyone.  How crazy is it that it’s October 2008 already?  I can’t even believe it.  It’s like I was watching an episode of Grey’s Anatomy with my wife back in January and seeing Meredith and McDreamy break up, have sex, get back together, stop having sex, then completely ignore each other, AGAIN, put me to sleep, Rip Van Winkle-style, for 6 months.   I got some catching up to do.

Anyway, now that I’m back, get ready for some hardcore AWESOME to come flying at your eyes like Moe Howard and his index finger.  Stand back and bask in the warm glow of your monitor and let the rays of unfiltered BAD-ASS flow from it into you. No need to fear, AWESOME-tober-fest is here. That’s right, October has begun, and with it brings the first of three themed months on the Cavalcade of Awesome. I love the final three months of the year. I theme the blog for each month. October is Halloween. November is Thanksgiving, or just fall in general. December is glorious, glorious Christmas.  As you can see, I’ve done some redecorating for Halloween.  The decorations are up, what do you think?

The new blog banner up top is an homage to a specific Halloween item I will be reviewing later this month.  It’s something I’ve loved from my youth and just recently acquired thanks to eBay.  From my October blogs of LAST year I’ve been wanting to find and review the items I’m currently speaking of but was unable to find any.  I finally have them and will unleash them on you unsuspecting readers later on.  I’d do it now, but I haven’t actually written the review.  Besides, it’ll work better closer to Halloween.

Anywho, today I’m looking at Halloween sodas.  Several have been released over the years, so I thought I’d take a look at a few.  Some are old, some are new, let’s see if any made me spew.  LOL…that was so awesome that I got that to rhyme.  You may as well stop reading now because the article doesn’t get any better than that.  Seriously, that was the pinnacle of this article.  You have been warned, I can’t top that.

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New Mountain Dew flavor decided by the people; And the people, are wrong!

Posted in Mountain Dew, Pepsi, pop culture, retail, soda, websites with tags , , , on August 22, 2008 by Paxton

Sodapalooza

I’m sure everyone by now has tried the three test flavors of Mt Dew; Supernova, Revolution and Voltage. I mentioned them at the bottom of an article back in May.  Pepsi released the three flavors and promoted a contest where people would try all three flavors and then vote for their favorite. Each flavor was designed based on people logging into the Dewmocracy website, playing a game, and deciding what types of flavor extensions they would like to see. After testing the flavors, the people would log back into Dewmocracy.com and vote for their favorite.  Well the flavor battle was waged and it was a tough battle indeed.  Since the people would decide the outcome, propaganda and campaign posters and images promoting certain flavors were put up everywhere.

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