Mt Dew Pitch Black’s Glorious Return to Store Shelves

Sodapalooza

Back in March I mentioned that Pepsi was re-releasing the original Mt Dew Pitch Black to store shelves this Memorial Day. I was surprised they weren’t going to do it for Halloween, but whatever, that means we get Pitch Black back into our lives and there’s nothing more important than having that Black Grapey goodness back inside me.

Well, you may have heard the girlish screams coming from Jacksonville this weekend, because I found brand new 12 packs of the 2011 Pitch Black.

Mt Dew Pitch Black 2011

As a matter of fact, I’m drinking one of them right now. And it’s delicious. It tastes exactly as I remember. Mt Dew citrus + black grape = toe curling awesomeness. And the design of the 12 pack/cans are nearly identical to the original release. Pepsi really only updated the logo. Check it out compared to the original Pitch Blacks I and II (left to right).

Pitch Black family

I love that they kept the design of the can so close to the original. Even including the silver Limited Edition label.

I thought I would let another, possibly more impartial, person taste the new drink to see if it is, in fact, still tasty.  In a bid for parent of the year, I decided the impartial judge will be my 8 month old son, PJ.  He was certainly up to the task and tore into the can like he was Teen Wolf and Pitch Black was a can of beer.

PJ and Pitch Black 1 PJ and Pitch Black 2

I’m sure Pepsi will be thrilled that they passed the “8 month old boy” taste test with flying colors.

Like I said, it tastes awesome and I look forward to finishing my 12 pack. I’m going to stock up on these like a case of fine French Bordeaux because I don’t know how long they’ll be around. Maybe Pepsi plans on re-releasing Pitch Black II later in the year?  We’ll see.  Hopefully Pitch Black can be an annual release every year much like Cranberry Sierra Mist (which is also awesome).

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6 Responses to “Mt Dew Pitch Black’s Glorious Return to Store Shelves”

  1. “Parent of the year” = locked up. (Now I can stop trying so hard.)

  2. *Pumps fist in air* Yes! This is great news indeed, Pax! 🙂

  3. Oh man! Need to go check the shelves in our area. It’s like Halloween in May!

  4. Mountain Dew blah blah blah LOOK AT THE BABY!!! 😉 What a little doll–and that red hair!

    I’ve never had Pitch Black but I do love a nice ice cold can of Mountain Dew. Definitely not the throwback kind with the real sugar. Yick.

  5. Dr. Mike Says:

    DUDE I READ REPLAY WHEN I WAS IN COLLEGE. I REMEMBER REALLY LIKING IT.

  6. awwwwww….the baby is too cute!

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