If you read this blog you know I love both movies and promotional food stuffs like new soda flavors and candies. I love it even more when they are combined.
Here are some candies, pastries, etc that were re-branded to promote a movie. I’m going to exclude the Star Wars saga from this article because, honestly, I could do a series of articles on Star Wars and food branding. Images are from my own Flickr stream unless otherwise noted. See all images BIGGER by clicking on them.
King Kong Hostess pastries – Back in 2005, Hostess did a big promotion for Peter Jackson’s King Kong remake. They added banana to several of their products. In the pics you can see Banana Twinkies as well as Banana Walnut mini muffins. Interestingly enough, Twinkies’ original flavor was, in fact, banana.
(Via Jason Liebig)
Hulk Sour Lime Life-Savers – A Hulk branded Sour Lime flavor promoting the 2003 Ang Lee Hulk movie. I don’t actually remember these at all, I just saw the wrapper pop up on my buddy Jason Liebig’s Flickr stream. Jason states that it may have been a Canadian only product. I like this much better than I liked Ang Lee’s movie, and I haven’t even tried these.
Hostess Teenage Mutant Ninja Turtle Pies – From 1991. This was sort of a dual promotion. The packaging used artwork from the cartoon, but it was released around the time of the second live-action movie. You can even see a movie promotion on the packaging. Matt from X-Entertainment did a great write up of this product. The pies were green and filled with vanilla pudding. There were four package designs each featuring a different Ninja Turtle.
(Via Jason Liebig)
Hostess Hulk Cakes – From 2008 to promote the Incredible Hulk reboot with Edward Norton. These were a Scary Cakes promotion for Halloween that featured green frosting and sprinkles on top. Hostess also added the Hulk to their regular cup cakes, donuts and Twinkies products, but left the actual cakes unchanged. There was also an Incredible Hulk branded Air Heads candy.
Well, the inaugural post to the newly branded Cavalcade of Awesome will be one of my favorite types of posts, a rundown of some cool stuff I found at the Supermaket these past few weeks. You should all know by now that I love perusing retail shops and grocery stores for cool product. I’m a sucker for a cool movie promotion, so I especially enjoy food/snack items that are branded with the promotion of an upcoming movie. This usually only happens with action or comic book movies, but that makes it all the better. Surprisingly, you won’t see a movie like 27 Dresses get its own box of cereal (and that’s a shame). 
Cavalcade of Awesome 