Archive for February, 2012

TV Guide Star Wars Episode I collector covers from 1999

Posted in movies, pop culture, Star Wars with tags , , on February 17, 2012 by Paxton

This week I’ve been taking a look at some of the promotional items that were released in 1999 to celebrate the first new Star Wars movie since Return of the Jedi in 1983. I’ve looked at the current 3D movie promotions as well as the Pepsi Episode I collector soda cans as well as soda bottles. Continuing my look at the promotional extravaganza that was the Star Wars Episode I marketing machine, today I’m going to look at two separate TV Guide promotional cover spreads for Episode I.

The first group of covers was from May 15 – 21, 1999. There were four collector covers featuring various Star Wars characters.  When you laid them all side by side they combined to form one giant painting.

TV Guide covers 1-1TV Guide covers 1-2

You can click the images to see them bigger on Flickr. I love these images and the artwork is great.

The second set of covers was a month later on Jun 12 – 18, 1999. It was also four collector covers featuring Star Wars characters that combined to form one giant image. This group focused more on the CGI characters of Episode I.

TV Guide covers 2-1TV Guide covers 2-2

You can click the images to see them bigger on Flickr.

Not surprisingly, Episode I made the cover of Time Magazine.

Star Wars Ep 1 Time Magazine

This issue was a month before the release on Apr 26, 1999.

Here’s some other random Pepsi promotional material I recently found.

Pepsi sticker 1

Pepsi sticker 2

This is a group of four Pepsi stickers promoting Episode I. I think I got these at the first Star Wars Celebration in Denver.

Pepsi school poster
Here’s a Pepsi promo poster to “Collect All 24 Cans”. It was used in supermarket displays and schools.  Notice it uses the image of one of the stickers in the previous post.  I like that they have all the cans displayed around the poster’s border.  I’m not sure if there were other posters featuring the images in the above stickers.

Pepsi promo

Here’s a corner sticker promotion. It was normally stuck in the corner of fridge case doors in gas stations.  It also compels you to collect all 24 Pepsi cans.  I like the prominent image of Darth Maul in this one.

Pepsi’s 1999 Star Wars Episode I collector bottles

Posted in Mountain Dew, movies, Pepsi, pop culture, soda, Star Wars with tags , , , , , on February 16, 2012 by Paxton


Star Wars Pepsi display

The other day, I took a look at the 1999 Pepsi Star Wars Episode I collector cans. At the same time as the collector cans, Pepsi also put Star Wars characters on their bottles.  They were the same characters that are on the cans, but the bottles included soda flavors not involved in the can promotion.  And only one character per flavor.

Here are the main Pepsi Star Wars character bottles.

Pepsi and Pepsi One

This is the regular Pepsi and Pepsi One bottle labels. Anakin was on all the Pepsi bottles as he was the #1 character can. C3PO was the only one on Pepsi One bottles and he was also on the Pepsi One cans.

Diet Pepsi and Mtn Dew

These are the Diet Pepsi and Mountain Dew bottles featuring Queen Amidala and Darth Maul.  They both were also on those respective cans.

Diet Mt Dew and Wild Cherry Pepsi

Diet Mt Dew and Wild Cherry Pepsi were not a part of the collector can promotion.  Padme was originally on Diet Pepsi cans and Capt Panaka was on Mountain Dew cans.

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Nerd Lunch Episode 24: Giving anime a chance…

Posted in cartoons, movies, podcast, pop culture with tags , , , , , on February 15, 2012 by Paxton

Nerd Lunch Podcast

We’ve had to move our podcast to a different host server because we keep bumping against our bandwidth caps. You may have noticed since the last few episodes would throw up a “Nerd Lunch is too popular” page when you tried to download.  Apparently we are pretty awesome.  So I hear.  Anyway, we’ve moved to a newer host with higher bandwidth caps, but due to the upload restrictions, we can’t put all of our past episodes up at once.  So we’ll be adding several older episodes a month along with our new episode uploads.  It’ll take a few months to re-populate the archives, but we are working on it.  Thanks for liking us enough to make us have to do this.

Anyway, Nerd Lunch episode 24 is now LIVE for your enjoyment.  This week the rotating fourth chair is occupied by a regular guest, Shawn Robare from Branded in the 80s.  Shawn is an anime aficionado and since none of the Nerd Lunch hosts have ever really enjoyed anime, we thought Shawn would be the perfect guide as we force ourselves to “Give it a Try”.

Spirited Away

And the anime movie Shawn picked for us to talk about is Miyazaki’s Spirited Away.  So come join us as Shawn, CT, Jeeg and I dive head first into the strange and often nonsensical world of anime.

Download this episode from iTunes or listen to it on Feedburner. And yes, we are still on the Zune Marketplace.

Pepsi’s 1999 Star Wars Episode I collector cans

Posted in movies, nostalgia, Pepsi, pop culture, soda, Star Wars with tags , , , , , , on February 14, 2012 by Paxton


Episode I character cans

This week, I’m looking at many of the Episode I promotions.  Yesterday I looked at some of the current promotions for the 3D release of Star Wars Episode I.  Today, I’m going to go back in time to 1999 and look at the original Pepsi Star Wars collector can promotion during the original release of Episode I.  Being a soda enthusiast as well as a Star Wars enthusiast any cross promotion between the two is a huge deal for me.  So this giant Episode I promotion is one of my favorites.

Pepsi’s 24 collector character cans were the huge promotion everyone probably remembers even to this day. There were 24 character cans in the entire set.  There were 8 Pepsi and Mt Dew cans and 4 Diet Pepsi and Pepsi One cans.  Pepsi One was newly released in 1999.

Ep 1 pepsi cans

I actually bought cases of Pepsi, Mtn Dew, Pepsi One and Diet Pepsi to get all the cans. Cans were released in waves (see the list here) every 2-3 weeks and each 12 and 24 pack of cans only contained one character.  So, obviously, like everyone else, I wound up with a ton of extras.    I remember the very last character can I needed to complete the set was the Diet Pepsi with the Battle Droid.  It took months to find it but I finally did and had to buy a 24 pack of cans to get it.  The pic above is, I believe, a salesman’s sample of the complete 24 can set.  There are no tops on those cans.  I acquired this a few years after Episode I.  It came together in a lot with a bunch of Pepsi promo material, the cool black Pepsi can holder you see holding the cans in the pic and the cool Pepsi Destiny can (which I’ll discuss in a minute).

Inserted randomly into cases of these character cans was a chase Gold Yoda can.  If you found one, you could send it in to receive $20.

Gold Yoda can

Each soda flavor had it’s own Gold Yoda can, so in actuality there is a set of four Gold Yodas, one each for Pepsi, Diet Pepsi, Mtn Dew and Pepsi One.  Pepsi One being the most rare.

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Current promotions for Star Wars Episode I in 3D

Posted in movies, nostalgia, Pepsi, pop culture, soda, Star Wars with tags , , , , on February 13, 2012 by Paxton

SW Ep 1 in 3D quad

Star Wars Episode I in 3D started on Friday. I plan on seeing it this weekend, so I’m very excited. It reminds me of the innocent times in early 1999 when I was awaiting the initial release of the movie. That pre-Episode I buildup was so much fun. This week, I’m going to take a look at some of the promotional stuff companies like Pepsi and Hasbro did for the first Star Wars movie since 1983.

Today, let’s start with the most recent stuff being used to promote Episode I in 3D.

There have been several posters released for Episode I in 3D. You can see the wide quad poster above. There’s a more traditional vertical version of that quad.  There are also some cool looking character posters that have been released.  Here are three of them (click image to see BIGGER).

SW Ep 1 poster 1 SW Ep 1 poster 2 SW Ep1 poster 3

As you will see, Darth Maul seems to be the character they are focusing on for most for these promotions.   See several more posters at Geeks of Doom.

Pepsi is really being understated about their Episode I in 3D promotion. Currently, they have bottles of Lipton Raspberry Tea with Darth Maul’s face and a blurb about the movie.  Other flavors just have the movie blurb.  Check them out.

Brisk Tea Darth Maul

Darth Maul is also on the large cans of Raspberry Brisk.  These are a lot harder to find.  I’ve only seen the actual cans of Brisk once, but they didn’t have the Maul can.  It looks awesome, though.

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