I’ve been planning this for a year or so, and now I can finally get it out there. I’m starting a new blog called Held Over! As you can see from the banner above, it will showcase old movie advertisements. Many of the ads will be from newspapers (hence the Held Over! catchphrase), but I’ll also include other print media like magazines and comic books. I’ve been stockpiling movie adverts since the mid 80s, and I finally am getting my s**t together and starting to share them online.
Don’t worry, I’ll continue posting movie anniversary articles on this blog. The new blog will mainly showcase the scanned movie ads as well as a little commentary (historical context, relevance, interesting trivia, etc) from me. I’ll even aggregate some of the scans on the new blog into articles on this blog. When I do that, you’ll see the above banner and the article will be tagged with Held Over.
So, where did this come from? Well, when I was growing up I loved going to the movies. I loved them so much, that I would cut out advertisements for my favorite movies from newspapers and magazines. I also spent a good amount of my time in college at the Auburn University library combing through old newspapers on micro phish looking at movie advertisement sections. Well, I was also looking up old 80s NBA box scores featuring Larry Bird and John Stockton, not just movie adverts. Wow, could that confession have sounded any dorkier? No, probably not.
Anyway, throughout the 80s and early 90s, newspapers contained a wealth of awesome movie ads in their movie sections. Movie sections could take up two or three full pages advertising what movies are currently playing.
For instance, here’s a movie section from the day I was born, May 9, 1974. Click it to see it bigger on Flickr.
Nearly two full pages are taken up with movies of the day. And there are some good ones like The Sting, Blazing Saddles and The Exorcist. There are also some stinkers like Zardoz and Great Gatsby. Hmm, actually, I just this moment noticed there are three movies playing starring Robert Redford; The Candidate, The Sting and The Great Gatsby. You don’t see that too often these days.




































