Archive for advertising

6 Vintage holiday newspaper ads for non-holiday movies

Posted in Back to the Future, Christmas, holiday, movies, Star Wars with tags , , , , , , , on December 24, 2012 by Paxton

Cavalcade Gazette

Merry Christmas Eve!  Tomorrow is Christmas, let’s celebrate by looking at some awesomely vintage Christmas movie advertisements.

I’ve spoken before of my love of the newspaper movie section. One of the coolest things about this long lost section of the ever fading newspaper is that the ads would be spruced up for whatever holiday was current. But most especially for Christmas and New Years.

So, let’s take advantage of the fact that it’s Christmas Day and look at some vintage Christmas newspaper advertisements for movies that aren’t actually Christmas movies.

Holiday Hits 1 Holiday Hits 2
Showcase Cinemas Holiday Hits (Dec 16, 1983) – Welcome to “Christmastime at the Movies” in 1983.  A full page of movie ads for Showcase Cinemas featuring their “Holiday Hits of 1983”. Not one of which is a Christmas movie.  And the majority of which aren’t even remotely family movies.  Christine? Scarface? Sudden Impact? DC Cab?  Ok, well, who doesn’t love DC Cab, especially during the holidays?  But Christine and Gorky Park are filled with murder.  Sudden Impact?  Rape and murder.  Scarface? Cocaine and murder.  Yentl?  Barbara Streisand.  Not one of these movies would I take a child  or a family member to.

BTTF2 ad
Back to the Future Part II – From Dec 16, 1989, this ad is a particularly fun variation on the second of the famous Back to the Future posters. They’ve added Santa. I don’t know if this modification exists outside of this ad, but I hope and wish that it does.

Star Wars holiday ad
Star Wars – For the 1977 Christmas season the newspaper ad for Star Wars was modified to include “in character” holiday greetings. I love the sh*t out of this.

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AWESOME-tober-fest 2012: Advertising for Alfred Hitchcock’s Psycho

Posted in Alfred Hitchock, movies, Psycho with tags , , , , , , , , , on October 2, 2012 by Paxton

Awesometoberfest banner

Psycho was a groundbreaking suspense and horror movie.  It was expertly crafted and has been endlessly homaged and duplicated.  In many ways, it’s the grandfather of the modern slasher movie and Norman Bates is the grandfather of the modern slasher.  Released in 1960, it was unlike anything audiences had seen before. Part of that, was the way Hitchcock marketed the film.  He played up star Janet Leigh, who was a big star at the time having been in movies since the 40s (including Orson Welles’ Touch of Evil), only to have her character killed 10 minutes into the movie.  Hitchcock did everything he could to simultaneously play up the shocking and surprising nature of the film and build up a little buzz in the media.  He did this by hanging signs in theaters stating that no one can arrive to the theater late.  If you’re late, you can’t enter.  Hitchcock even talked about it in the super long trailer.

This week, to begin AWESOME-tober-fest 2012, I’m going to look at several aspects of Psycho.  Today, I’ll look at some advertising.  The rest of this week I’ll look at the book by Robert Bloch that started it all, the short lived TV series based on the movie and I’ll finish it all up by reviewing the 1998 remake with Vince Vaughn.

So, let’s start our look at Psycho with some of the advertising.  You can click them to see the images bigger on Flickr.

Movie Posters:
Psycho poster 1Hichcock Psycho posterPsycho poster

Lobby cards:
Psycho lobby card 1 Psycho lobby cards 2

Newspaper ad:
Psycho newspaper ad

The original 6min long trailer:


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Also, check out the blog Countdown to Halloween for more Halloween-y, bloggy AWESOMEness.

A Crystal Pepsi Retrospective on its 20th birthday

Posted in advertising, Pepsi, pop culture, soda with tags , , , , , on April 12, 2012 by Paxton

Sodapalooza

Today is the 20th birthday of Crystal Pepsi. So in honor of our see through friend, I thought I’d take a look back at one of the more maligned soda drinks of our time.

In the ’90s there was a movement within America that equated clarity with purity. Pepsi decided to jump on this trend and create a colorless decaffeinated soda. Pepsi hoped that people would notice a colorless soda above other darker sodas and think that it’s more pure due to it’s colorless appearance and assume it would have less artificial coloring. Pepsi dubbed their new soda Crystal Pepsi and released it and a diet version to 9 test markets in early 1992.

After the drink faired well in test markets, a huge marketing campaign was developed and Crystal Pepsi was released nationwide in April 1992 to huge fanfare. The commercials were shown during Super Bowl XXVII. The Van Halen single “Right Now” was used on the commercials and the tagline for the soda was, “You’ve never seen a taste like this!”

Many people don’t remember, but Crystal Pepsi did well the first year grabbing almost 1% of the soda market. It did well enough to cause Coca-Cola to develop and release Tab Clear in December 1992. In 1993, however, the interest waned. Crystal Pepsi didn’t taste any different than regular dark Pepsi, which confused people because clear colas usually have a citrus taste. Sales dropped off and Pepsi pulled it off shelves. It was quickly reformulated into Crystal by Pepsi which was still colorless, but had a citrus taste like everyone expected.

By then, though, the damage was done and Pepsi canceled the soda in America in late 1993 – 1994. Crystal Pepsi continued to sell well in Europe for another year or so but was eventually canceled there also. The Crystal Clear concept quickly became a joke and was mocked on late night talk shows and eventually in a classic Saturday Night Live commercial, Crystal Gravy (via Redux).

PepsiCo quickly moved on and Crystal Pepsi eventually became a shameful footnote in the company’s history (a la New Coke).  As a special promotion, however, Pepsi did release a Pepsi Clear in Mexico in 2005. Presumably, it used the same Crystal Pepsi formula.  I’m unsure if it had a citrus flavor or not.

More soda history:
1. Misunderstood: The Saga of New Coke
2. The Story of OK Soda
3. Pepsi Patio: The Secret Origin of Diet Pepsi

AWESOME-tober-fest 2011: Vintage vampire movie posters and ads

Posted in advertising, Dracula, monsters, movies, pop culture, vampires with tags , , , , , , , , on October 21, 2011 by Paxton

Awesometoberfest banner

This is the end of vampire TV week. Next week begins movie week. In celebration, I’m forgoing looking at a TV show today and I’m just going to present you with a potpourri of scary vintage movie ads featuring vampires. You can see more of these ads on my other blog Held Over.

First lets see some newspaper ads.

Dracula ad
This is a 1952 ad for a revival of the Dracula stage play. This was an adaptation of the Bram Stoker novel that originally ran in 1927 and starred Bela Lugosi. It was this adaptation that Universal remade for the 1931 film in which Bela reprized his stage role as the Count.

Bram Stoker's Dracula
This is a 1992 ad for Francis Ford Coppola’s rather indulgent adaptation of the Bram Stoker novel.

Love at First Bite
This ad is for Love at First Bite starring George Hamilton. It’s a 1979 spoof of Dracula that has the Count getting kicked out of his Transylvanian castle and having to move to America and blend in with the people of 70s New York.

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7 Got Milk? ads featuring movie versions of comic book super heroes

Posted in advertising, Batman, comic books, movies, pop culture, Superman, Superman Returns with tags , , , , , , , on August 25, 2011 by Paxton

I love the various advertising campaigns for milk.  From as far back as the 80s, they’ve had some of the more consistently entertaining commercial and print ads ever. There’s just something about them I enjoy.

Everyone remembers Michael Bay’s “Aaron Burr”.  Or the fun “Milk it Does a Body Good” commercials.  Or the ubiquitous “Got Milk?” print ads.  Classic advertising.  I especially like the ones I’m going to show you today. They are all print ads for the “Got Milk?” or “Body by Milk” campaigns and they all feature movie versions of comic book super heroes.  I love explosions of pop geeky culture like this.  I found many of these while thumbing through old magazines I had in my garage.

Please to enjoy.

Batman Begins The Dark Knight
Batman Begins (2005) and The Dark Knight (2008) – Two of the greatest Batman movies we probably will ever see.  The Dark Knight is great, however, for re-watchability, I pick Batman Begins every time.  I love the sequel, I really do, but when I want to watch a Batman movie I put on Batman Begins.

Superman Returns
Superman Returns (2006) – I love Brandon Routh.  However, this movie sucked.  One giant missed opportunity.  The lead was great and the effects were awesome.  But everything else was wrong.

Green Lantern
Green Lantern (2010) – This movie ended up exactly like Superman Returns.  The lead was great and the effects were awesome, but everything else was a fumbled missed opportunity.  Kudos for a great looking ad, though.

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