Ahh, it’s good to be back in the good ole US of A. I’ll regale you with tales from my trip to Paris another time (I’m writing an article about it). Today, however, I wanted to enlighten you about the Jewish holiday of Passover. Actually, I wanted to discuss a curious phenomenon that happens around Passover every year.
As everyone knows, Passover commemorates the Exodus and freedom of the Israelites from ancient Egypt. But Pax, how does this pertain to Coca-Cola? Patience, grasshopper, all will be revealed in due time. During passover, the only grain product that can be owned or eaten is one in which flour and water have not combined for more than 18-22 minutes. Due to this restriction, Jewish people can’t drink the sweetener used in non-diet sodas; High Fructose Corn Syrup (HFCS). Coke and other soft drink companies started switching over to this sweetener in the late ’70s/early ’80s as an alternative to beet or cane sugar due to sky rocketing sugar prices. This move still angers many soda enthusiasts as the taste is no longer the same as the drink’s inventors had wanted.
So, during Passover, Coke began to notice the dip in sales during the months around the Jewish holiday. It obviously was a significant enough dip that Coke had to do something about it. In order to hold onto its important Jewish sales during Passover, Coke produces batches of its soda with sucrose (beet sugar and/or cane sugar) much like it did before the big switch to HFCS and the whole manufacturing process is lorded over by a Jewish representive. To soda enthusiasts, this means that Coke, Pepsi and Sprite, during the month of Passover, are available sweetened with pure sugar to those who go looking for it. And it can be a difficult search as the switch is not nationwide and centers mostly on large Jewish communities. This makes the few weeks before and the few weeks after Passover a large, geeky scavenger hunt for soda enthusiasts.
So, how do you find it? Coke Classic, Sprite and Pepsi will have the largest showing. You supposedly can also find some of Dr. Brown’s sodas with cane sugar in them (I’d love to find a Black Cherry). 2 Liters of kosher soda will have yellow caps on them with Hebrew writing and a P stamped on the cap top. Cans, which are much harder to find, will have the Hebrew stamp on the bottom. Big cities like New York, Chicago and San Francisco will have lots of it. Smaller towns will be harder to find unless you have a Jewish grocery somewhere near you. Passover this year begins on the morning of April 2 and lasts the whole week.
I’ll be on the lookout for it, will you?
UPDATE: After writing this article I went to the local supermarket and I found Kosher Coke.
Here are the pics:
Notice the bright yellow cap. I don’t think you can see the Passover Hebrew stamp on top, but it’s there. I wasn’t able to find any Pepsi or Sprite, but I’ll try other places. Keep looking, it’s out there.
Technorati Tags – pop culture soda Coca Cola Passover holiday
If you’ve been watching American Idol the last few weeks you’ve no doubt noticed the numerous promos for a show called 
Fast forward to 1968. Brock Yates is an executive editor for Car & Driver magazine. He writes a scathing article called “The Grosse Pointe Myopians”, which critiques the auto industry, its management and its products which makes him infamous within the auto industry. Then, in 1971, Yates, along with fellow Car & Driver editor Steve Smith, decides to create an unofficial, and illegal, intercontinental road race. Inspired by the travel records of Erwin “Cannonball” Baker, the race begins in New York and ends in Redondo Beach, CA. Officially dubbed the Cannonball Baker Sea-To-Shining-Sea Memorial Trophy Dash, the race would serve as a celebration of the US national highway system and also a protest of the soon-to-be passed 55mph speed limit. Yates wanted to prove that careful drivers can safely navigate this country’s interstate system at high speeds in much the same way the Germans do with the Autobahn. Yates also believed that if Erwin Baker could complete the journey in a record time of 53 hours and 30 minutes over unfinished roads and horrible conditions, then a modern driver should have no problem doing it over the uninterrupted expanse of the national interstate system.
After the dismantling of the race, Yates wrote about his experiences in a movie screenplay. Before he could get the film made, he was beat to the movie theaters by two movies; 
“Cannonball Run 2001”. It would be the precursor to the currently popular Amazing Race. Suprisingly, there are many movies BEFORE Cannonball Run that included a cross country vehicle race. 
So, I’ve been in training this week. Yes, again. This particular week we are learning about PeopleSoft Billing and Accounts Receivable. Awesome, huh? I get goose-bumps just talking about it. Seriously, the atmosphere in this class is like the encore at a Lynard Skynard concert. They just started singing Free Bird, lighters are lit and raised, people are losing their minds. It’s almost a religious experience. Oh yeah, I’m completely lying, it’s as boring as 
Chocolate itself has been enjoyed, as a drink, since the early 16th century. Montezuma, ruler of the Aztecs, the conquistador Cortez, and many of the royal families in Spain have enjoyed drinking chocolate as a beverage. It wasn’t until the mid-19th century in England that chocolate was consumed as a non-liquid confection. Actual bars of chocolate start showing up in the late 1800s. Candy shops would sell off chunks of excess chocolate from their store supplies in order to wring every last penny out of their inventory. 
In 1920, the Curtiss Candy Company started producing the Baby Ruth candy bar. Since that time, the origin of the bar’s name has been debated over and over. The official story is that Baby Ruth is named after the daughter of former President Grover Cleveland. Another story contends that the company was looking to capitalize on Babe Ruth’s popularity without paying royalties. Which is true? We may never know, BUT let’s look at some facts. Baby Ruth was introduced in 1920. Grover Cleveland’s last year of office was in 1897, 23 years prior. Grover’s daughter, Ruth, died at age 12, 16 years prior. Babe Ruth was traded from the Red Sox to the Yankees in 1920 and was coming into the height of his popularity. It may all be coincidence. Apparently Ruth Cleveland was born in-between Grover’s two terms in office and, at the time, was a national sensation. Why, though, it took 16 years to get a candy bar named after her, I don’t know. It’s also said that the bar was named after the granddaughter of one of the original formula’s developers. Since he was a nobody, the whole story was concocted as a marketing gimmick. That one is interesting too, but it’s all speculation at this point. An interesting footnote, in order to combat the mis-use of his nickname, Babe Ruth released a candy bar officially endorsed by him. 
I’ve always enjoyed the “look” of the Zero bar (see pic). I don’t know if you’ve ever had one, but it looks cool, even if it tastes a little weird. I always wondered why they called it Zero. What’s zero? Calories? No. Fat? No. WHAT?! Well, if you look 
Did you know 3 Musketeers was originally three small candy bars in one package, hence the name? Also, each bar had a different flavor (chocolate, vanilla and strawberry). Interesting how that concept got lost, huh? Now, the 3 Musketeers bar is a flat taffy-like candy. WTF?!
I love Christmas and along with that, I love Christmas songs. Especially the celebrity pop culture songs. Some of those Christmas songs can be so awful that you can’t believe how absolutely awesome they are…or, as I call it, abso-awful (I just made that word up). The rest of the Christmas songs are so heinous that you’ll claw out the inside of your ear with a rusty spoon to not have to hear them anymore. Here’s my personal countdown of the 10 Best and 10 Worst Christmas Songs of all time. I’ll also give you a little tidbit of why that song is where it is. You may look at these lists and be like, “Hey Pax, you are a ^$#$ genius, keep it up!” or you may look at it and say, “You are dead to me”. Either way, I’m still an incredibly sexy beast (You know it’s true. Don’t hate me because I’m beautiful).
Cavalcade of Awesome 