Archive for advertising

What our favorite fast food joints looked like back in the day Part II

Posted in advertising, Americana, Burger King, fast food, food, Pizza Hut, pop culture with tags , , , , , on February 4, 2009 by Paxton

Last week I introduced you to the early incarnations of some of our favorite fast food restaurants. You got to see McDonald’s, Arby’s and KFC the way they looked when they were opened in the ’50s and ’60s. If you missed this trip down vintage fast food lane just click here to be transported back to a simpler time. Back to a time when people knew that a bacon double cheeseburger and a side of chili-cheese waffle fries was a gift handed down by God himself unto the people of Earth. That a triple thick strawberry milkshake was made from happiness and love, mixed together by a benevolent soda jerk who only wanted to stop the pain of the real world…if only for a little while.  But I digress…

If you’ve already read Part I of this article, and you are ready to see a few more vintage fast food eateries, then continue on, intrepid reader, for looks at yesteryear Pizza Hut, Dairy Queen and Burger King.

Burger King
Vintage BKVintage BK 2
The founders of BK visited one of the original McDonalds Brothers burger stands in California and thought they had a good system going. So they returned to Miami, devised their own production line burger system and opened up the first restaurant in 1954. The restaurant was named InstaBurger King (yes, that is a horrible name). When deciding to franchise, they changed the name to Burger King and the rest is history. Above you can see a magazine ad for one of the original Burger Kings in the ’50s – ’60s. On the right is a picture of that same building architecture as it stands in Naperville, IL. Amazing that this building is still intact.  Until this picture I had no idea that a Burger King ever looked like this.  Very similar to the original McDonald’s architecture, don’t you think?

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What our favorite fast food joints looked like back in the day Part I

Posted in advertising, Americana, fast food, food, Kentucky Fried Chicken, McDonald's, pop culture with tags , , , , , on January 27, 2009 by Paxton

Vintage Burger ChefFast food franchises have been around for years. Some of the first ones were started back in the ’50s as malt shops or diners. Since then, there have been many different variations of the fast food franchise; burgers, chicken, ice cream, seafood, family-style, etc. As the type and menu changed, so have the styles, image and logo of the establishment. Many of the most popular fast food franchises of today have been around since the ’60s and if you were to travel back in time to see your favorite restaurant as it stood back in the day, you may not even recognize it.

I was perusing some of the photostreams in Flickr as well as some of my favorite fast food groups and you can see plenty of awesome pictures of fast food franchises and how they used to look back in the day.  I even remember some of them!  So let’s take a look at a few of the more popular franchises and how their “look and feel” has changed from ’60s until now.

You can click any of the below pictures to see them BIGGER.

McDonald’s

'60s McDonalds
McDonald’s began in 1940 with a restaurant in San Bernandino, CA opened by (surprise, surprise) the McDonald brothers. They developed their “SpeeDee” delivery system in this restaurant that has become the basis for all modern fast food franchises.   Ray Kroc, a salesman providing milkshake machines to the brothers, convinced them to let him franchise their operation in 1955.  Kroc bought out the brothers and took McDonald’s to the lofty heights you see today.  Due to its long history, McD’s architecture has had more face lifts than Joan Rivers.  There are so many different styles of McDonald’s restaurants that it’s almost impossible to nail down different eras of buildings.  Don’t even get me started on the different styles for the “golden arches” signs as there are too many to even begin a listing here.  I could probably do an entire article on McDonald’s architecture and store design (*note to self).  Moving along, the picture above is one of the earliest building incarnations from a McDonald’s in the ’50s – ’60s.  Many McDonald’s restaurants today are being built in this “retro” styling.  Check out the huge, modern, 2-floor McDonald’s in Chicago that was built in this style.

'70s McDonalds
This is probably one of the more familiar versions of the McDonald’s restaurant.  It’s brown roof with white striping has become iconic for McDonald’s lovers as it’s visage was used throughout the ’80s in commercials.  This style started, I believe, in the ’70s or ’80s.  There was also a version of this building with yellow striping on the roof.

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Pepsi modifies its Globe logo and soda packaging

Posted in advertising, Coca Cola, Pepsi, pop culture, soda with tags , , , , on November 12, 2008 by Paxton

Sodapalooza

Hasselhoff and PepsiI was surfing around some of my favorite soda websites several months ago and I saw that Pepsi was planning a “change up” with its logo and labels.  Soda companies usually do this every few years to “freshen up” their image.  It’s fairly common and many times you hardly notice the change until years later when you compare the designs side-by-side. This obviously interested me so I waited for graphical proof that this was going to happen. The pictures finally showed up several weeks ago but I’ve been busy with AWESOME-tober-fest so now I can finally bring you the goods on Pepsi’s new image.

Now, the picture to the left of “The Hoff” dry humping the top of a Pepsi bottle is NOT a part of the new branding.  Hasselhoff as the new face of Pepsi would be like the Fisher Space Pen, strawberry flavored Cheetos or Jessica Biel’s body; awesome beyond human comprehension.  Words couldn’t begin to describe the jaw dropping bad ass that would be unleashed on the unsuspecting soda drinking public.  However, it’s only happening in Europe because, for some reason, America doesn’t embrace Mr. Knight anymore like they do abroad.  But I think he’s making a mini-comeback with America’s Got Talent and recent roles in movies like Click, Anaconda III and the new Knight Rider tv show.

But, enough about DH.  I could ramble on about “His Hoffness” for four or five blog articles and not begin to scratch the surface of his gleaming kick-assitude (yes, I said kick-assitude.  WHAT.  UP.).  Instead let’s get back to talking about Pepsi’s new logo design.  The current logo is the red and blue globe seen below.

Current Pepsi Glode

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Some of my favorite Budweiser commercials

Posted in Budweiser, commercials, humor, pop culture, reviews, TV with tags , , , on July 18, 2008 by Paxton

In a move that furthers my theory that eventually, all companies will be owned by two or three giant corporations, Belgian beer makers, InBev, announced that they had purchased American owned Anheiser-Busch this week for $70 a share (or about $50 billion…yes, billion with a ‘B’).  Anheiser-Busch had scoffed at a previous offer, only to back pedal and fall all over themselves when the Belgians threw even more money at them.  In order to stifle concerns about a foreign company owning a traditionally American company, spokesman said the headquarters will remain in St. Louis, no American breweries should be closed and 2 seats on the Board at InBev are reserved for Anheiser-Busch executives.

Should be interesting to see how the Belgians handle the Budweiser brand.  Will working class Americans still drink Bud now that it’s technically a Belgian import like Stella Artois or Beck’s?  Will Europeans drink the lighter, watery Bud beers despite traditionally enjoying the darker, heavier brands?  It’s a risk all around for InBev, which will now be called Anheiser-Busch InBev.  Nice name.  More importantly, however, will the Belgians be able to continue Budweiser’s tradition of their always classic and hilarious TV advertisements?  I’m concerned because the Belgians’ sense of humor is not exactly world reknowned.

In preparation for the immediate stoppage of funny Budweiser commercials, I thought I’d take a look back at some of my favorite Budweiser commercials from years past.  It’s funny, doing research for this I realized there were several commercials that I thought were Bud commercials, but weren’t.  There was also one I couldn’t find.  It involved a guy on a date in a Chinese restaurant and he spots a hottie at another table.  He proceeds to order his food loudly by entree number (because most Chinese places number their dishes) so as to spell out his phone number, “I’ll have a FIVE and another FIVE and a TWO and one of the THREE….”  It was pretty funny, however I couldn’t find it.

So here are some of my favorite Bud commercials.  Click the commercial titles and/or images to see them on YouTube.

Swear Jar – This is one of the more recent commercials.  I think it aired two years ago during the Super Bowl.  Watching people in an office cursing at every opportunity just makes me laugh.  Also, watching the boss’ tirade in the meeting had me on the floor.  Great commercial.

Brazilian Fighting Cockatoo – I love this commercial.  I think this aired three or four years ago. It stars a fighting cockatoo bird that acts like Al Pacino in Scarface.  The cockatoo actually first appeared in this commercial, where he was protecting his master’s Bud Light.  I think I like the one in the bar where he’s protecting a lady from an unwanted suitor.  “Step Back? I step all the way back to Hackensack, my friend!” I wonder who is doing the Al Pacino impression?

Cut the Cheese – This commercial was supposed to air during the last Super Bowl, I think, but it was cut at the last minute.  I’m not sure why they didn’t show it.  I think it aired the next week a few times but hasn’t been seen since.  It’s actually really funny how they work in several different euphemisms throughout the commercial and I love that it takes place in a deli somewhere in New York or New Jersey.  This could be a lost episode of the Sopranos.

Jackie Moon TV Spots – Earlier this year Will Ferrell did some TV spots for Bud Light in character as Jackie Moon from his movie Semi-Pro.  The movie was only so-so, but this commercial spot was HILARIOUS.  Here’s another one here.  Semi-Pro just came out on DVD, so I may give it another chance because I didn’t think Anchorman was funny the first time but now I love it. I bet most of these tv spots were improvised.  “Bud Light, Suck One”.  “Bud Light.  I’m horny”.

Dude – This is a simple one, but it plays on the versatility of the word ‘dude’.  Very simple, yet very funny.

Apology-bot 3000 – There were a few of these Apology-bot commercials but I like this one with the guy apologizing to his girlfriend the best.  I love the little balloon at the end that says “My Bad!” on it.  LOL.  Here’s another one set in a Japanese restaurant.

Bud Ice Penguins – Allright, I’ll end with this one.  A classic from the mid-’90s, the Bud Ice Penguins.  Doo-Be-Do-Be-Doooooooooo!  Here’s another one.  These penguins were creepy yet funny at the same time.

I found many more that I thought were hilarious but I didn’t want to go on and on.  Some honorable mentions?  How about Magic Fridge?  Or this one featuring a mother telling her soon to be married daughter how to make her marriage last?  There’s also the “WHAAAAAASUUUUUUUP” (“What Are YOU Doing!?“) series of commercials and the Real Men of Genius ads that I get so much enjoyment from (Mr Over the Top Carb Counter).  Maybe I can even do a followup to this article.  We’ll see.

Have a good weekend everyone.  I’m off to Atlanta to join my wife at one of her friend’s wedding.

Classic Advertising Characters Part III

Posted in advertising, pop culture, TV with tags , , on November 30, 2007 by Paxton

Well, here’s Part III of my list of classic advertising characters. Did you miss the first two parts? Well never fear, here they are:

Part I
Part II

I came up with a few more characters I could possibly add to this list but I will leave this article at an odd three parts for right now.

Let’s begin, shall we?

Herb – I remember Herb, or “Herb the Nerd”, being all over the place in the mid-’80s. Herb was created as a gimmick for Burger King in 1985. He was supposed to be a guy who had never eaten a Whopper. An actor portrayed him and would show up at random Burger Kings throughout the country. If someone recognized him, they would get a prize. The contest was called “Where’s Herb” and they ran the commercials incessantly in 1985. I thought it was a pretty popular ad, but looking up info on the interweb, I see that it is widely considered one of the biggest advertising flops of all time. He was subsequently retired in 1986. Click here for one of the Herb commercials.

Hostess Cake Characters – I love Hostess’ products. The Twinkie, Cup Cakes, Fruit Pies, Ding Dongs, etc, etc. They are delicious little treats I’ve enjoyed since I was a kid. For the longest time, Hostess had mascots for every single one of it’s products. Like McDonald’s characters, each mascot represented one of their pastries or cakes. Does it get any better than anthropomorphic pastries that can walk and talk? I didn’t think so. The ring leader of these sugary characters was Twinkie the Kid. Second from the left in the picture above, Twinkie the Kid was a regular twinkie dressed as a cowboy. Click here for an animated Twinkie the Kid commercial. The other characters you can see in the pic above are (left to right); Captain Cupcake, Twinkie the Kid, Happy Ho Ho and Fruit Pie the Magician. There are three other mascots not shown in the pic above. The first two are King Dong (Ding-Dongs) and Chauncey Choco-dile (Choco-diles). The final and least known is called Soul Bro and he was the chocolate version of Twinkie the Kid (yes, I’m serious). Click here to see a commercial for Ding-Dongs with King Dong. Click here for a commercial with Fruit Pie the Magician. Other than the picture in the link above, I could not find any commercials or other pictures of Soul Bro. I found the Hostess mascots fun, and I think my favorite was Fruit Pie the Magician because I have a soft spot for pastries that do illusions. I wonder why more companies don’t assign mascots for every product they release? Billy Budlight, anyone?

Mr. Whipple – Old school. One of the original gangstas of product endorsement. That’s pretty much all you can say about Mr. Whipple here. Oh, and maybe sick old man. He was an old guy who worked in a grocery store following ladies around telling them to stop “squeezing the Charmin”. The Whipple commercials started in 1964 and didn’t stop until 1984. Mr. Whipple did return in 1999 for a throwback commercial. That’s a lot of toilet paper commercials. Charmin lived off these commercials as they were very popular. In a 1970s survey, Mr. Whipple here bested then president Jimmy Carter as the most recognizable man in America. Click here for one of Mr. Whipple’s commercials.

Justin Wilson – I actually thought Mr. Wilson here was created by Ruffles to sell their Cajun Spice flavored chips (now retired). However, he is actually a famous TV chef. He has numerous cajun cooking books and a tv show. His signature made-up cajun word was “Wonder-mous!”. He also liked to say things were “Gooo-oooo-ooood!” I enjoyed his commercials, and I swear that Ruffles used him for a few of their other flavors after his Cajun Spice spots became popular, but I could be wrong. Click here for one of Justin’s Cajun Spice commercials.

Well, that concludes this trilogy of classic commercial characters. Hope you enjoyed the list. Like I said earlier, I have a few more I could possibly add, but I’ll save that for another time. Hope this was a pleasant trip down memory lane for some of you. I had fun doing the research.

Keep watching your TV as you may be watching tomorrow’s classic advertising characters today.

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