It’s happened to you. You are in the supermarket, you pass a product, usually in the drink or snack food aisle, with a weird name or crazy color scheme, you take a look at it, maybe even pick it up, and say to yourself, “This tastes like what?” I do it all the time. Take the Jones Soda Company. Each year their novelty soda line becomes more and more disgusting. Soda that tastes like antacid, turkey and gravy and peas & carrots is not even remotely appetizing, but they make a killing off it. True, though, that people only buy it for the novelty value. As if to say, “Yes, yes I have tasted the soda flavored like buttered mashed potatoes.”
Well, in order to make the same statement, I bought some weird and disgustingly flavored food/drink items recently and I’m going to try them right here, right now. If I die, remember me well.
Item #1 – Dr. Brown’s Cel-Ray soda – This stuff has been around for years. It’s almost legendary. I used to see it as a kid at the local deli (shoutout: Diplomat Deli) when my dad took us there for dinner. I say now what I said then, “Celery flavored soda?! Who’d buy that?!” The jury is still out on who would actually buy it. The next question is, “Does it taste like celery?” The answer: Yes it does, if said celery was left out on the counter in a warm glass of Sprite until it rotted away leaving only a dark, foul-smelling death-liquid. I’ve only had 3 or 4 drinks of this and I already have a headache. I hope I don’t get leukemia. Ugh. This also comes in a diet version, but, thankfully, for the sake of the children, Dr. Brown discontinued it. If you have trouble finding this, consider yourself lucky.
Item #2 – Canfield’s Diet Chocolate Fudge – Yes, you read that correctly, Chocolate Fudge soda. DIET. Haha. I’m really asking for it this time. Here we gooooo………..oh sweet jesus that is awful. I can’t imagine a chocolate fudge soda tasting good in the first place, but make it diet, and you’ve just created what scientists refer to as a “biological weapon of destruction”. My insides are now under attack by this BWD. Holy crap, I think the soda is trying to burn its way out of my stomach like an Alien. Foul, foul liquid. I actually saw a Diet CHERRY Chocolate soda at the store the other day. After this, I’ll be afraid to even walk down that aisle ever again. This soda now owns me.
Item #3 – Jones Caramel Apple soda – Jones really made this whole trend popular so I had to try one. This was one of their Halloween sodas from 2 years ago. The cans are cool, and this flavor at least has potential………potential to taste like sun tan lotion mixed with burnt maple syrup. Oh. My. God. That is awful. And do I detect an aftertaste of scalded rubber? My taste buds are going to revolt and suicide bomb my brain for continuing this torture. I can’t even articulate the supreme awfulness of this soda. Stay away.
After the fallout from New Coke’s disastrous introduction, Coke had a big problem. How do they market two Cokes? Coke Classic didn’t need any marketing as the brand now sold itself, but what about New Coke? It could no longer use the slogan “The Best Just Got Better”, so, what to do? Coke decided to market New Coke to their lowest performing demographic, kids and teens. Ads for Coke included Max Headroom in fast talking commercials berating Pepsi for lack of originality. These ads did fairly well and were well recognized, but sales of New Coke couldn’t recover from the beating the drink got over the summer. The writing was on the wall for New Coke.
That New Coke was a complete failure from day one is the common misconception. By and large, people really liked the new formulation and continued buying Coke in their usual amounts. Where the discourse began was in the Southeast, where Coke was originally formulated and sold back in the late 1800s. People were reacting to the fact that Coke was changed, not to the bad taste of New Coke. Most of the protestors didn’t even drink soda, much less Coke; they just didn’t like the idea of Coke changing something that apparently meant something to them. The interesting thing is, if Coke, before the change, would have meant enough to these people to buy it, then the company wouldn’t have changed the formula in the first place. It’s your classic Catch-22. Due to the extremely vocal minority, it became “chic” to bash New Coke. Protestors were so vocal about not liking New Coke that anyone who did like the new formula would be scared to say so. These “coke crazies” as I call them, formed a group called Old Cola Drinkers of America which lobbied The Coca Cola Company to reintroduce the original formula. They even tried to levy a class action lawsuit against Coke (wha-huh?!) but the case was thrown out by a judge (sometimes the legal system works). People continued to be so outraged at the new formula that they were trying to obtain cases of original Coca-Cola from overseas as New Coke had not been introduced over there yet. The Coca-Cola Company was at a loss for the huge debacle they had created for themselves.
Cavalcade of Awesome 
