Just like anything else during the 80s-90s heyday of the NBA, the 1992 Olympic Men’s Basketball Team (The Dream Team) was marketed in every way imaginable. Lets take a look at some of that awesome product. I’ll start with some of the product from around the time the team played, ie 1991-1992. Then I’ll move forward to present day as there are several things going on now for the 20th anniversary of the team.
One of the first merchandising items I remember were the posters. These came out in late 1991/early 1992 before a game had ever been played. The posters were mocked up images of players with Team USA logos photoshopped over their normal uniform. Here’s the poster I had of Larry Bird. It hung in my dorm room my entire first year of college. You can tell it’s a mock up because Bird is wearing his traditional black Converse that he wears with the Celtics.
Speaking of Bird’s shoes, next I remember the special edition sneakers. Many of the players released their own Olympic sneaker. My favorite, of course, was Converse’s Larry Bird Olympic shoe. I owned two pairs of these. I bought one pair, wore them out, then just as they were being discontinued, I bought a pair on clearance. Then wore those out. I wish I had kept at least one pair.
(Via solecollector.com and Air Randy)
The next big merchandising item I remember are all of the NBA Hoops Dream Team card sets. There were several. There was a set for the Tournament of Americas which featured many game photos as well as publicity shots.
There was also a regular Dream Team set featuring all the players in mostly publicity photos.
Skybox had a nice set of Dream Team cards as well.
In 1992 there was a video released by the NBA featuring a “documentary” of game clips for the first 10 of the NBA players on the Dream Team. The video was released before the final two spots were filled by Clyde Drexler and Christian Laettner. The documentary included only existing game footage as well as a voice over touting the strengths of each player. I still have this video.




































