I was surfing around some of my favorite soda websites several months ago and I saw that Pepsi was planning a “change up” with its logo and labels. Soda companies usually do this every few years to “freshen up” their image. It’s fairly common and many times you hardly notice the change until years later when you compare the designs side-by-side. This obviously interested me so I waited for graphical proof that this was going to happen. The pictures finally showed up several weeks ago but I’ve been busy with AWESOME-tober-fest so now I can finally bring you the goods on Pepsi’s new image.
Now, the picture to the left of “The Hoff” dry humping the top of a Pepsi bottle is NOT a part of the new branding. Hasselhoff as the new face of Pepsi would be like the Fisher Space Pen, strawberry flavored Cheetos or Jessica Biel’s body; awesome beyond human comprehension. Words couldn’t begin to describe the jaw dropping bad ass that would be unleashed on the unsuspecting soda drinking public. However, it’s only happening in Europe because, for some reason, America doesn’t embrace Mr. Knight anymore like they do abroad. But I think he’s making a mini-comeback with America’s Got Talent and recent roles in movies like Click, Anaconda III and the new Knight Rider tv show.
But, enough about DH. I could ramble on about “His Hoffness” for four or five blog articles and not begin to scratch the surface of his gleaming kick-assitude (yes, I said kick-assitude. WHAT. UP.). Instead let’s get back to talking about Pepsi’s new logo design. The current logo is the red and blue globe seen below.
Cavalcade of Awesome 
