It’s happened to all of us. You are sitting in the theater, watching the coming attractions, waiting for your movie to start, and a trailer comes on that blows you through the back of the theater. You think, “That looks AWESOME!” and mentally make a note to check it out later. When the day comes that you can finally check out the movie you’ve been building up in your mind for months, you are disappointed. Maybe more so, maybe you are pissed. Perhaps even outright hostile towards the movie which did nothing to you except suck the will to live out of you. It’s called the “bait and switch”. Offer you one thing to get you in the theater, then give you something completely different.
Cutting together a trailer has almost become an art form in today’s Hollywood. How many times have you watched a trailer and one funny line kills you, then you go see the movie and that was the only funny thing in the entire flaming pile of “poo doo”? Too often. Movie trailers should be considered a social contract. If you promise to deliver an ass-melting action movie, then you better damn well deliver or I get to go to the director’s (or actors’, or producers’) home and suplex them through their glass topped living room table. It’s only fair.
Let’s take a look at a list of movies that had really awesome trailers, only to not deliver on said promise of awesome.

Snakes on a Plane (2006) – When the trailer for this movie started making the rounds on the internet in 2005-2006, it blew up big. Everyone was talking about it. People thought this movie was going to open HUGE. It didn’t. Turns out the movie kinda blew. The best part of the movie was Samuel Jackson and his one line about muthaf’n snakes which, by the way, was not originally in the film and added during post-production. The expectations were too high for a Grade B horror movie that works better late at night, on HBO with like 5 drunk friends. Surprisingly, it’s not as entertaining when you’ve just paid $10 for admission, $20 for concessions and aren’t completely bombed.























