New Coke turns 25 years old this month
Coca-Cola officially released New Coke on April 23, 1985. Which makes it 25 years old this month. Hard to believe that whole reformulating Coke debacle was over two decades ago. I was eleven years old.
Go back and read about the history of that troubled beverage in my 3 part retrospective on New Coke called Misunderstood.
Let’s take a look at some “New Coke” commercials.
This commercial was originally for regular Coke, but was changed after the release of New Coke. It features the slogan Coke Is It! I’ve always liked that jingle.
Bill Cosby was one of the big celebrities who helped launch New Coke. Here he is introducing the reformulated Coke in 1985.
Max Headroom was another “celebrity” used to market New Coke to the younger generation.
This commercial aired during Super Bowl XX (Chicago vs New England) in Jan 1986. It’s a combo commercial advertising both New Coke and Coke Classic. It features Jim McMahon and William Perry from the 1985 Chicago Bears.
Here’s a 1985-1986 Pepsi commercial that takes advantage of the New Coke debacle.
I don’t know about you, but as a lifelong Pepsi drinker, I actually liked New Coke better than Coca-Cola Classic because that’s what it was formulated to taste like. But that’s just me.
So celebrate New Coke’s birthday by drinking a Pepsi.
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