I’ve been surprised at how popular my history of New Coke articles have been since I wrote them almost three years ago (Oct 2006). I constantly have people linking and reading the three part saga. It was fun to write and it was one of my favorite articles on this blog. So, I thought to myself, why not do a “sequel” to the New Coke articles? I mean, my energy drink reviews started off as a one-shot article and they became popular enough that I did four of them (and I’m considering doing another). I mean, soda has been one of the tenets this blog was built on. I talk about new soda flavors, graphics and packaging, as well as wax nostalgic on sodas that are no longer available. So what soda am I going to pull from the mists of the past? I’m going to mine the Coke back catalog one more time to discuss OK Soda.
In the early ’90s, Coke was still smarting from the marketing stink bomb that was New Coke. Coke regained its older demographic with the switch to Coca-Cola Classic, but the younger teen generation was still scoffing at the stodgy, elder soda company. Greatly needing to boost their share of the highly coveted Gen-X demographic, Coca-Cola decided to try something new.