Countdown to Avengers is a blog crossover between Nerd Lunch, To The Escape Hatch and the Cavalcade of Awesome. Together we are reviewing all of the solo Avengers movies as well as some of the comics and cartoons. It’s all leading up to the release of The Avengers on May 4 where we will all review the new movie.
So, by this point we have talked about our thoughts on most, if not all, of the movies that lead up to The Avengers. Now, I want to look at some of the ancillary promotions for The Avengers. I’m “the soda guy” of the group so I’m a complete sucker for any big pop culture movie/soda promotion (see my write ups on Star Wars soda promotions here, here and here). So today, I’m going to discuss the big Marvel soda promotions that have happened from all of the Marvel movies including Iron Man 2, Thor, Captain America and the upcoming The Avengers. Unfortunately, there were no soda promotions for the original Iron Man or The Incredible Hulk in 2008. So, let’s start with the current Avengers promotion going on with Dr Pepper.
Currently, Dr Pepper has a promotion called “Assemble the Team”. The promotional packaging is starting to show up en mass at retail locations everywhere. The promotion consists of 8 collector cans featuring the principles of The Avengers (Nick Fury, Captain America, Iron Man, Thor, Hawkeye, Black Widow and Hulk) as well as one can featuring the film’s villain (Loki). Here’s an official picture of the set.
The promotion is spread among the four main Dr Pepper brands. The character/brand breakdown (as shown in the right image above, click to make bigger) looks like this:
Dr Pepper – Captain America, Hulk, Iron Man, Thor
Diet Dr Pepper – Hawkeye, Black Widow
Dr Pepper Cherry – Nick Fury
Diet Dr Pepper Cherry – Loki