Last year I wrote a two part article talking about long defunct breakfast cereals. They were both a very big hit. Dark Roasted Blend and The National Review Online picked them up and it exploded onto a bunch of other blogs after that. If you missed the first two parts of this article:
A big thanks to my friends Jackie and Steve for actually suggesting this topic to begin with. Now, let’s take another stroll down Grocery Aisle 7c and examine a bunch more extinct breakfast cereals.
Freakies cereal was created in 1971 by Ralston-Purina and lasted until about 1977. However, despite most of the general public not really remembering it, the sloppy man-love for this cereal among cereal box enthusiasts is insane. These boxes are traded heavily amongst collectors with the Cocoa Freakies box going for around $800. I honestly don’t remember it, but there are a lot of people who do and would shell out truckloads of dough for certain boxes. Here’s a commercial for Freakies.
Quisp and Quake were introduced back in 1965 by the Quaker Oats company. They were usually marketed together as rivals in much the same way as Baron Von Redberry and Sir Grapefellow. The characters and animation for the cereals and commercials were done by Jay Ward who also created Rocky & Bullwinkle. The commercial even uses some of the same voice talent as Rocky & Bullwinkle. Check out a Quisp commercial here (you see Quake at the very end). In 1970, Quaker ran a contest promotion to see which cereal was more popular. Quisp won and Quake quietly left the shelves. However Quake would resurface later in the even more queerly named Quake’s Orange Quangaroos. Quaker was totally committed to the whole ‘Q’ thing. See a Quangaroos commercial here. Retro boxes of both Quisp and Quake have been released to certain markets in the past few years.